Scent of Cowell
Simon Cowell is launching his own aftershave.
The 'X Factor' judge is jumping on the current bandwagon and creating his own celebrity fragrance.
He told Britain's BBC Radio 2: "There's this cologne I really like and it's not very well known, so I'm thinking of partnering up with them and giving it my name."
Simon thinks the scent will be a big hit because of its fruity smell.
He added: "It's very citrus-y, it smells of limes."
Simon is following in a long line of stars who have released their own fragrance.
Britney Spears, Jennifer Lopez, Sarah Jessica Parker, Paris Hilton, rapper Diddy and David and Victoria Beckham all have their own personalised scents.
Former 'Big Brother' star Jade Goody recently released her perfume 'Shhh...' which is outselling the Beckhams' unisex fragrance, 'Intimately Beckham', by four-to-one.
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